How to Build the Brand Test: 3 Tips to Help Build Your Brand

You’re being tested.

Every single day — potentially at every hour.

Your words, your behavior, your veracity.

Who you say you are, what you say you do, and the services you say you offer, is all under scrutiny. They are all being examined, whether you know it or not, and whether you like it or not.

All the time.

Before […]

By |December 8th, 2016|General|0 Comments

His message to the world: My tribute to Bill J. Bonnstetter


By Emily Soccorsy

It was October of 2010. I had a good job, a loving husband, two healthy daughters, a home and a supportive extended family nearby.

On paper, life looked good.

After stepping out of journalism two years prior following nearly a decade in the field, I had broadened my business skill set in a boutique PR […]

By |June 24th, 2016|General|0 Comments

The Power of Mantras: A Meditation on Brand Alignment

I like mantras. Always have. They ground me, they inspire me and they sustain me. A few carefully chosen words pieced together in an insightful manner can get one through nearly any moment.

I’ve used mantras (even before I truly realized that’s what they were and that was how I was using them) throughout my life. […]

By |April 26th, 2016|General|0 Comments

Make Pausing for Reflection Part of 2016 Plan

Give in to your craving for inertia

If you are anything like me, sometimes you just crave inertia.

And not the inertia that keeps a working mom in (constant) motion – I get plenty of that variety, muchas gracias.

No, indeed. I’m on the hunt, on occasion, for the objects-at-rest-tend-to-stay-at-rest type of interia. Basically, for a time, a […]

By |January 6th, 2016|General|0 Comments

Showing Love for Your Clients is Living Your Brand: 5 Tips

This post was also featured on my LinkedIn Pulse blog.

One of the most reliable ways to build your business in the new year (and always) is simply by staying connected to your clients.

This means more than just shooting them an occasional email to say hi, although that’s also a good practice. Beyond your engagement with […]

By |December 15th, 2015|General|0 Comments

Ageless Leadership: Opting In To The New Era of Business

Writer’s Note: This blog was first posted on my LinkedIn blog platform and is co-authored by branding strategist Justin Foster. After working together on a joint branding project in 2014, Justin and I have been collaborating and co-creating ideas and methods rooted in connecting leaders and audiences to the soul of a brand. This is […]

By |August 14th, 2015|General|0 Comments

How A Rock Concert Revealed A Secret Trait of Leaders

I was recently enjoying a live concert by my favorite band, a soul-filling experience I usually only have the opportunity to enjoy once or two a year.

As I reveled in the music and the musicians, I wondered about what set their performance apart from the very talented opening act who had come before, and other […]

By |August 6th, 2015|General|2 Comments

Doing Nothing Could Be the Best Choice You Ever Made

Growing up, my father was intent about teaching us about good decision-making. In addition to his emphasis on the power of education, my dad wanted us to learn how to make sound decisions.

I remember countless conversations at the kitchen counter that involved him excitedly and deliberately walking me or one of my siblings through a moment that required […]

By |June 17th, 2015|General|0 Comments

How You Market Is Who You Are

Today in marketing there is a movement toward authenticity in brands. I am proud to be a part of accelerating, amplifying and evangelizing that movement. It’s what my work is all about.

Consumers in the C-suite or in the shopping mall are looking to make a connection with a brand on a personal level. There is […]

By |April 28th, 2015|General|0 Comments