Someday you will measure your life not in deals done, but in lives touched.

That’s why I begin at the root of the root – with what makes you completely unique – and build your brand and marketing strategy outward.

My work centers on brand + strategy engagements that build upon the stirrings of a leader’s soul and inspire activity.

While every person deserves the opportunity to clearly share their truth – it’s difficult for most people to coherently do so. That’s where I shine.

My engagements provide:

  • brand architecture (uncovering the truth of your brand)
  • word alchemy (expressing the emotion of your brand in words)
  • go to market(ing) planning + strategy (social, editorial, content digital coaching + strategy)

My experience includes:

  • Brand + product launches
  • Website architecture
  • Email (campaigns, e-newsletters + digital design)
  • Collateral (content + design direction)
  • Editorial (content planning + coordination)
  • Event strategy + execution (large + small experiences of impact)
  • Leadership (leading teams of 3-30)
  • Strategic business planning (oversight of P&Ls)
  • Public relations (pitching, landing + coordinating press + crisis management)
  • Video (concept development, script production, on-set direction)

My clients say:

Changing careers is always challenging. Emily helped me zero in on my greatest strengths and interests so that I can design a future that is truly rewarding. Her easy, reassuring manner brought confidence and enthusiasm to an otherwise stressful and daunting process.
Mike M., executive director of nonprofit
I was impressed with the way Emily pulled together the concepts I had been thinking about for years in such a comprehensive way, that just nailed it! Her brand consulting process was profound and relevant. She assimilated ideas that I had trouble gelling myself and put into words my meaning, setting a clear direction for my company. Without her guidance, the path and strategy she developed with me, I would not be where I am today. Her unique approach aligned my vision with laser focus, something I’m sure would have taken me years to unfold.
Peggy T., designer
[Emily’s writing] is honestly the best, most accurate writing about my company and myself! There has been an incredible response, and I am just so grateful to her.
Sabrina P., entrepreneur + president of skin care product line
Emily’s advice and guidance in the start-up and launch phase helped me define who I was as a brand and how to appeal to my audience.
Denise P., entrepreneur
Emily’s marketing strategy for my growing business helped express the culture of our brand and share that with the market in a creative and organized way. Her professionalism and enthusiasm made the marketing and branding process more organic and enjoyable. Emily was an invaluable member of our team.
Aaron K., commercial broker
Working with Emily is… a joy! Emily Soccorsy-Heetland is a talented word artist who quickly identifies your unique story, and will astound you when she reads it back to you – as if it were typed on your heart. She was born to identify the heart of the matter and communicate it to the world with brilliance.
Kristen, architect

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Have questions about how I work and what my deliverables are?

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